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About Us Sonic Masterworks was founded in early 2010 and is the first accredited EDM record label in Arizona. The company was formed in consideration of the exponential growth of the local electronic music scene in the Phoenix-metro area. We act as liaison for the top local electronic music artists in the area, producing and releasing original material at regular intervals and maintaining relationships with the top worldwide distributors. Sonic Masterworks is an independent record label with a modern-day attitude toward the music industry. Sonic Masterworks was founded in early 2010 by music business and technology guru Dan Orlando and business and marketing expert Jeff Sandrini. Collectively, the two founders have been executive members for eight different media and technology companies in the last five years. Dan Orlando is highly regarded as a branded expert in the world of Information Technology, while Jeff Sandrini is looked upon for his expertise in highly strategic business and marketing, particularly that which leverages the viral impact of social media marketing. Jeff is also a numbers guy, and is excellent at executing risk analysis. Orlando has been involved in music business more or less for the last fifteen years. The most value that the founders bring to Sonic Masterworks however, is their global understanding for the pricipals of business and economics that apply to all industries, with greatest emphasis on: building brand equity, moving into other markets, leveraging intellectual properties, and adapting to change.
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